AI-Powered E-commerce: Building Recommendation Systems and Personalization
AI-Powered E-commerce: Building Recommendation Systems and Personalization Note: This guide is based on established recommendation system algorithms documented in RecSys research papers, scikit-learn documentation, and production patterns from e-commerce platforms like Amazon, Netflix, and Shopify. All code examples use documented machine learning libraries and follow industry best practices for recommendation systems. AI has transformed e-commerce from generic shopping experiences to hyper-personalized customer journeys. Recommendation systems—the technology behind “Customers who bought this also bought” and personalized homepages—drive 35% of Amazon’s revenue and 75% of Netflix viewing. ...